Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
LGS / INSIGHTS
The Swiss
outbound journal.
Practical perspectives on account research, lead generation, email, LinkedIn, calling and commercial development. The complete 205-article archive in English, French and German.
RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Page 12 of 12 · 205 articles
EN / Pricing
How Much Does Lead Generation Cost in Switzerland? 2026 Pricing Guide
Transparent breakdown of lead generation pricing in Switzerland in 2026. Per-meeting costs, retainer ranges, and what each price band actually delivers.
April 5, 2026 · 10 min readEN / ComplianceSwiss B2B Sales and the revised FADP: A Practical Compliance Guide
How to run B2B outbound and lead generation in Switzerland in full compliance with the revised Federal Act on Data Protection (revFADP).
April 4, 2026 · 11 min readEN / Lausanne B2BLead Generation Services in Lausanne: Tech, Biotech and EPFL Ecosystem
How B2B vendors generate qualified leads in Lausanne, with focus on the EPFL spinout ecosystem, medtech, and Romandie SaaS scene.
April 3, 2026 · 10 min readEN / Industrial B2BIndustrial B2B Lead Generation in Switzerland: Selling to Mittelstand and Manufacturers
How to generate B2B leads in Swiss industrial verticals: machinery, precision manufacturing, automation, and family-owned Mittelstand companies.
April 2, 2026 · 11 min readEN / Founder SalesHow Swiss Tech Startups Land Their First 10 Customers
Founder-led playbook for Swiss tech startups acquiring their first 10 paying customers. ICP refinement, founder outbound, and proof-point compounding.
April 1, 2026 · 11 min readEN / Bern & Public SectorLead Generation in Bern: Selling to Federal Government, Public Sector and Insurance
How B2B vendors generate qualified leads in Bern, with focus on federal administration, cantonal entities, public sector procurement, and the insurance cluster.
March 31, 2026 · 11 min readEN / Outsourced SalesOutsourced SDR in Switzerland: When It Works, When It Fails
When to outsource your Swiss SDR function vs build in-house. Real costs, expected results, and how to structure an outsourced SDR engagement that produces.
March 30, 2026 · 11 min readTHE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗