Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
LGS / INTELLIGENCE & EXECUTION
Define the companies worth pursuing.
ICP development for Swiss B2B campaigns: commercial fit, buying roles, regional scope, research signals and clear exclusions.
Book a strategy call↗RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Work backwards from a valuable customer
Start with the problem you solve, the economics of a successful customer and the conditions needed to deliver value. Existing customers can reveal patterns, but the ICP should also explain why a new account would care. Sector and headcount help organise the search; they do not replace a commercial reason to buy.
Separate requirements from useful signals
Record the criteria an account must meet, the signals that improve priority and the conditions that exclude it. A new hire or funding announcement can give context without proving an active buying project. Keeping those distinctions explicit makes the research easier to review and the message more credible.
Map the people and the market
Agree the Swiss regions, working languages and relevant buying roles. Identify who experiences the problem, who evaluates an offer and who can sponsor a conversation. For complex sales, one job title is rarely a complete account map.
Review a sample before scaling
Use a small research sample to check that the definition produces sensible companies and contacts. Discuss false positives and missing information before expanding the account universe. The approved brief becomes the starting point for the LGS prospecting platform and the campaign that follows.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗