SWISS MARKETS / Zurich

A focused route into German-speaking Switzerland.

Swiss B2B account research and campaign development for companies targeting Zurich.

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RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
01 / DISCOVER

Find the person.
Understand the account.

Emailcontact@example.com

Phone+41 •• ••• •• ••

LinkedInDecision-maker identified

ICP → research → enrichment → review
02 / ENGAGE

One conversation.
Connected channels.

  1. 01✉ Personalised introduction
  2. 02in LinkedIn connection
  3. 03✉ Relevant follow-up
  4. 04☎ Prepared sales call
A reply changes the next step.
03 / LEARN

Read the signals.
Qualify the interest.

Open rate42%
Click rate6%
Meetings booked04
Example only. Opens and clicks are directional signals.
Human review at every commercial decision.Explore the process

Start with a segment, not the whole city

Greater Zurich Area describes a varied technology and international-business ecosystem. The first campaign question is which part of that economy your offer can serve. We define the company characteristics, use case and buying roles that matter, then build an account universe that can be reviewed before outreach.

Confirm the language operating model

German-language outreach should be scoped honestly. Philip has B2 German proficiency, alongside native French and English. Before launch we agree the language requirements, messaging review and any additional support necessary for the audience. A campaign should not imply native-language capacity that has not been arranged.

Map local and international decision-making

For an international business, a Zurich presence may be a headquarters function, a regional office or a local operating team. We research where the relevant decision sits. That avoids sending a local proposal to a contact whose responsibility is elsewhere, or missing a useful stakeholder because the company is international.

Make expansion measurable

A company already active in Romandie can use a Zurich campaign to test whether the same proposition transfers. We keep targeting and messaging assumptions explicit, compare substantive responses and capture objections. The result informs whether to refine the offer, narrow the audience or continue market development.

Regional context: Greater Zurich Area: business context ↗. Campaign approach is LGS’s own.

THE NEXT MOVE IS YOURS.

Your next Swiss client
is already out there.

Let’s find the right companies, start the right conversations and build your Swiss pipeline.

01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗
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