Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
LGS / INSIGHTS
The Swiss
outbound journal.
Practical perspectives on account research, lead generation, email, LinkedIn, calling and commercial development. The complete 205-article archive in English, French and German.
RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Page 10 of 12 · 205 articles
EN / LinkedIn Strategy
LinkedIn Social Selling Index: Improve Your Score for Swiss Market
Understand LinkedIn's Social Selling Index and optimize your profile for maximum B2B impact in Switzerland. Actionable tips to boost your SSI score.
January 30, 2025 · 6 min readEN / Lead GenerationGDPR & FADP Compliance for Swiss Lead Generation
Navigate Swiss and European data protection laws while building effective lead generation programs. Legal requirements, best practices, and risk mitigation.
January 25, 2025 · 8 min readEN / LinkedIn StrategySales Navigator vs Free LinkedIn: What Swiss Professionals Need
Cost-benefit analysis of LinkedIn Sales Navigator for Swiss B2B sales. Features comparison, ROI calculation, and decision framework.
January 20, 2025 · 7 min readEN / Lead GenerationContent Marketing for Swiss B2B Lead Generation: What Actually Works
Build effective content strategies that generate qualified Swiss B2B leads. Includes topic selection, distribution channels, and conversion optimization.
January 15, 2025 · 8 min readEN / Lead GenerationAccount-Based Marketing for Swiss Enterprise: Complete Implementation Guide
Target Switzerland's largest companies with precision ABM strategies. Includes account selection, personalization tactics, and multi-channel orchestration.
January 10, 2025 · 9 min readEN / Executive SearchHow to Find CEOs in Zurich: Complete Guide to Swiss Executive Search
Step-by-step guide to finding and connecting with Zurich-based CEOs and executives. LinkedIn strategies, AI tools, and proven outreach techniques for Switzerland's business capital.
March 20, 2025 · 10 min readEN / Industry FocusBasel Pharmaceutical Industry: Lead Generation Guide for Pharma Executives
How to generate leads in Basel's pharmaceutical corridor. Target Roche, Novartis suppliers and pharma decision-makers with specialized B2B strategies.
March 15, 2025 · 9 min readEN / Market InsightsGeneva International Organizations: How to Generate B2B Leads in Diplomatic Sector
Navigate Geneva's unique international organization landscape. Target UN agencies, NGOs, and diplomatic missions with tailored B2B lead generation strategies.
March 10, 2025 · 11 min readEN / Legal & ComplianceSwiss Data Privacy Laws & GDPR-Compliant Lead Generation
Navigate Switzerland's strict data protection regulations (FADP) while generating B2B leads legally. Essential compliance guide for Swiss marketers.
March 20, 2025 · 10 min readEN / Startup & InnovationTargeting Swiss Startups: Where Innovation Meets Opportunity
Switzerland's thriving startup ecosystem offers unique B2B opportunities. Learn how to identify and engage with Swiss tech startups and scale-ups.
March 15, 2025 · 7 min readEN / CommunicationMultilingual B2B Outreach: German, French & Italian in Switzerland
Master the art of Swiss multilingual communication. Language preferences by canton, cultural nuances, and effective outreach templates in all three languages.
March 10, 2025 · 8 min readEN / Tools & TechnologySerpAPI & LinkedIn Data: Legal, Ethical Lead Generation Methods
How to use SerpAPI and public LinkedIn data ethically and legally. Understanding Terms of Service, public data vs. private data, and best practices.
March 5, 2025 · 9 min readEN / Business CultureUnderstanding Swiss Business Culture for Successful B2B Sales
Swiss punctuality, formality, consensus-driven decision-making, and trust-building. Cultural insights that transform your B2B sales approach in Switzerland.
February 28, 2025 · 7 min readEN / Tools & ComparisonLinkedIn Sales Navigator for Switzerland: Is It Worth It?
Comprehensive analysis of LinkedIn Sales Navigator for Swiss B2B prospecting. Features, pricing, alternatives, and ROI comparison.
February 25, 2025 · 8 min readEN / Outreach StrategyCold Email vs LinkedIn Outreach: What Works Better in Switzerland?
Data-driven comparison of cold email and LinkedIn outreach for Swiss B2B sales. Response rates, costs, and best practices for each channel.
February 20, 2025 · 9 min readEN / Industry FocusSwiss Fintech Lead Generation: Zurich, Geneva & Digital Banking Boom
Target Switzerland's thriving fintech ecosystem. Strategies for generating leads in digital banking, crypto, payment solutions, and wealthtech.
February 15, 2025 · 10 min readEN / Content MarketingLinkedIn Content Strategy for Swiss B2B: Build Authority & Generate Leads
Create LinkedIn content that attracts Swiss decision-makers. Content types, posting frequency, engagement tactics, and lead generation techniques.
February 10, 2025 · 8 min readEN / Enterprise SalesAccount-Based Marketing for Swiss Enterprises: Target UBS, Nestlé, Roche
ABM strategies for penetrating Swiss corporate giants. Stakeholder mapping, multi-thread engagement, and long-term relationship building.
February 5, 2025 · 11 min readTHE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗