Find the person.
Understand the account.
Emailcontact@example.com
Phone+41 •• ••• •• ••
LinkedInDecision-maker identified
LGS / FIELD NOTES
How to prepare for a Swiss-market strategy call.
Bring the information that makes the first conversation practical: your offer, customers, market assumptions and sales capacity.
RESEARCH → SEQUENCE → CONVERSATIONIllustrative workflow · example data
Find the person.
ICP → research → enrichment → review
One conversation.
Connected channels.
- 01✉ Personalised introduction
- 02in LinkedIn connection
- 03✉ Relevant follow-up
- 04☎ Prepared sales call
Read the signals.
Qualify the interest.
Open rate42%
Click rate6%
Meetings booked04
Human review at every commercial decision.Explore the process
Bring a precise description of the offer
You do not need a polished presentation. Explain what you sell, who uses it and which business problem it addresses. If the offer has several use cases, identify the one you most want to test. A practical description helps separate a targeting question from a positioning question.
Describe your best-fit customers
Useful examples include company characteristics, the role that first engaged, why the customer bought and what made the deal a good fit. Where names are confidential, describe the pattern without disclosing them. Also explain which customers or projects you would prefer not to repeat.
Make the market assumptions explicit
Which Swiss regions do you want to reach? What languages can your team support? Do you already have relevant contacts, customers or partners? These are starting points for discussion, not prerequisites for a call. Being clear about uncertainty is more useful than presenting guesses as a finished market plan.
Explain the sales handover
Who will take an interested prospect’s meeting, and what can they offer as a next step? Mention any constraints around demonstrations, implementation or commercial approval. Prospecting works better when the conversation it generates has somewhere clear to go.
Leave with a next decision
The first discussion should help establish whether outbound is a sensible lever and what would need to be ready. The next step may be a scoped sprint, deeper account research or work on the offer itself. You are not expected to approve an engagement during the call. Choose a time with Philip when you are ready.
THE NEXT MOVE IS YOURS.
Your next Swiss client
is already out there.
Let’s find the right companies, start the right conversations and build your Swiss pipeline.
01 / MARKET02 / TARGET03 / ENGAGE04 / QUALIFY05 / MEETING ↗